What Gives a Blog the Potential to Make Money?

by Jenn

Kozzi-dart-board-with-word-blogs-2336 X 1626We all know that growing a blog takes time and that the expected amount of time a blog needs before it begins to make any significant income, is years. Yet it would be nice to know ahead of time, as we work and sweat and toil over our posts, whether or not the blog that we’re investing so much time in has the potential to grow and become a successful source of income.

What are some of the qualities a blog might possess that can make it successful over time? None of us want to be the people who put years and years of work in, only to find that our original idea and concept were completely unmarketable.

While most don’t have trouble choosing a decent topic, your topic is only the tip of the iceberg. Chances are that regardless of what topic you pick, there’s a group of people out there who would be interested and enthusiastic about it.

So a topic in and of itself isn’t likely to make or break your blog’s potential. There are other factors and indicators that should make you feel pretty good about where you’ll stand in a couple years.

Now to clarify; if your blog doesn’t have any of the indicators I’m about to mention, don’t panic. These qualities can be cultivated just the same as you might already have them.

Even if you have to change course (slightly or radically) you’re not the first blogger to do so before finding success.

Let’s take a look at some of the things that should indicate to you that your blog has the potential to make money.

1. Unique central idea and theme. – If your blog has one centralized theme or focus early on, than you can put a lot of stock in that and expect to get solid returns down the road. Good blogs aren’t distracted; rather they’re focused on one common thesis, with a variety of posts that, though different, always point back to that original idea. It can be a tough line to walk, but if you do it well your blog is a money earner in the making.

2. Consistent writing style and form of delivery. – Similar to number one, your writing style and the manner in which you present your information should flow and have a certain level of consistency to it.

Most of this will come from your own writing tendencies, though it also has a lot to do with paragraph shaping, use of bullets and pictures as well as how you handle other forms of internet media.

If you can streamline it and maintain your own unique writing style, it will give your blog a professional and reliable feel.

3. Visually memorable and appealing. – If you can look at your blog now and find it visually appealing, easy to navigate and reasonably updated in terms of design, then you’re in good shape to market it to potential readers and customers.

If you’ve started with a template, that’s totally fine. Just try and get comfortable with making some of your own changes and edits to it, so it becomes more of your own as time goes by.

The more visually appealing your blog is the more likely it is that your readers will be enthusiastic about sticking around for the next two qualities.

4. Consistently able to deliver needed information. – This is probably the most crucial element and most significant indicator when it comes to your blog’s potential. If you are able to effectively deliver information that people are looking for, your blog is already in the upper echelon in terms of quality.

While it’s possible that not too many people know it yet, this quality will work wonders for your earning potential, given time.

If your blog is relevant and helpful in terms of the information it provides, than it’s already worth something. Keeping it up almost guarantees you a good return.

5. An ability to solve people’s problems. – Within your blog’s niche, you want people to view you as an authority on the issues surrounding that niche. In order to make that happen, there needs to be a reliance and trust between you and your readers that can only be developed by you consistently answering questions and solving problems.

In a sense, this is the way in which you apply your information, therefore you could probably lump numbers 4 and 5 together.

If you’ve made this your goal and are able to deliver it throughout your posts, it’s a very promising indicator that should reassure you, your blog has a lot of potential.  These tips can help you become a better blogger and help your blog reach it’s full earning potential..


It should be understood by any aspiring blogger, that success involves a certain combination of hard work, smart work and a string of good luck, thus nothing is ever guaranteed.

Yet it’s also true that most of the people who can commit to creating a blog with these qualities will see a lot of the “luck” part take care of itself.

If your blog has these qualities going for it, keep your head down and keep writing great content. You’ll see the returns in due time.

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.


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denise smith March 5, 2013 - 8:28 am
i love the info on this post it is very helpful for some who is wanting to start a blog
Maria Iemma March 5, 2013 - 9:31 am
I think bloggers are very talented writers and you have to be able to open yourself and your thoughts to your followers, it is a lot of work. Not for me, I am kind of shy
Maddie Klingaman March 5, 2013 - 12:20 pm
Good info to know. I think doing research first before jumping into a project such as blogging is an important step. Less back tracking in the end.
Christina Kelbel March 5, 2013 - 3:41 pm
Great tips to keep in mind when and if I ever get my own blog set up.
michelleelizondo March 5, 2013 - 3:57 pm
Blogs that are useful will make money
Wendy Mastin March 6, 2013 - 9:52 am
I'm just a reader of blogs and I agree with all that you say. I also want to thank all of you bloggers for doing what you do. It helps a lot with your reviews on items. I like to read reviews from honest people rather that companies trying to promote themselves.
Carlabree Bonesteel March 6, 2013 - 9:58 am
I like this post...I've often thought about starting a blog, but have ZERO time. NOw that I know all the things that go into making it good, I DEFINITELY don't have the time! LOL
Sam Dock March 6, 2013 - 11:18 am
Good tips, thanks for sharing!
md kennedy March 6, 2013 - 12:42 pm
I am putting together a business plan to start a blog, so your tips are timely...thanks so much!
Peggy Greco March 6, 2013 - 1:59 pm
Thanks for good tips and information here.
Katie March 6, 2013 - 4:06 pm
Thanks for the helpful hints. Sometimes we expect too much too quickly and get discouraged.
lisa March 6, 2013 - 5:54 pm
Sounds like a super tough job! I realize there are some pretty good perks,but wow! You must be busy all the time. If I knew a little bit about computers I'd probably give it a shot.
Darlene Ysaguirre March 6, 2013 - 10:05 pm
All very true facts i think being original is a very important step to having a great blog.
Nicole Becker March 6, 2013 - 11:13 pm
I would love to be a blogger but need more information about it!!
Kristin Gilbert March 7, 2013 - 10:16 am
I am new to blogging and your advice is much needed- Thank you
Jaime Nicole March 7, 2013 - 1:04 pm
I need to work on having a more consistent theme. Thanks for the tips!
Amber D March 7, 2013 - 2:51 pm
Thanks for sharing this, I am fairly new to blogging but looking to make it a large part of my life!
militaryfamof8 March 8, 2013 - 12:51 am
this was a great post!! It makes perfect sense, love it Jenn!!!
Wendy Mastin March 8, 2013 - 11:03 am
You all get everything that you deserve. The time and effort it takes to produce so much information for is great and appreciated.
Leah Lucas March 8, 2013 - 11:25 am
I really enjoy reading blogs and you can certainly tell which ones have the potential that you are explaining. Thank you for all the wonderful information that give to everyone!
Vikki Cousin March 10, 2013 - 7:16 am
Thank you, blogging is something that I am curious about, and this information is interesting.
Tasheena March 11, 2013 - 1:11 pm
THANK YOU! This blog post is reassuring & insightful. Very much appreciated.
Nicole Becker March 16, 2013 - 4:05 pm
Having a blog is WAY more work than I thought it would be!!! NO THANKS!!!
Peggy Greco March 18, 2013 - 10:51 pm
Your tips and ideas are practical and interesting, thanks for sharing with all of us.
The Frugal Exerciser July 3, 2013 - 5:31 pm
I think you have to also think of your blog as a business. You have to be consistent and you have to market it. It has been a lot of work. I started a year ago but because I have a fitness business, I always thought of blogging as an online business.
Gloria Walshver January 22, 2014 - 9:05 am
Time and patience is the key.

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