Your Domain Name Is Important to Your Brand

by Jenn

It is common for the owners of new online businesses to focus on the design of their site and the inventory of products they are going to sell. However, there are other crucial issues that need to be dealt with. One of these issues is the domain name for the site. This is a much more critical decision than many people believe it to be. Your domain name will be the way that people find your site. You obviously want to make it as easy as possible for people to do this. Here is the process you will need to go through in order to secure a good domain name for your online business.

brand-map-hed-2013 (1)1. Think very carefully about what you want your domain name to be.

You should have your domain name be the same as the name of your company. However, this might not be possible. There is a chance that someone already owns the exact domain name you want to register. If this is the case, make your alternate domain name choice as close to your company name as possible. This will ensure that potential customers will find your site very easily when they search for it. You should put together a list of several choices for your domain name.

2. Visit the site of a domain name registrar.

You will now need to register your domain name after you have finished thinking of acceptable names for your site. You will need to visit the website of a domain name registrar. There are many of these to choose from online. This is a company that you can buy domain names from. They register them to companies and individuals so that nobody else can use them. The registrar will tell you if the domain name you have chosen has already been registered. You have two choices if you run into this problem. You could decide to register a different domain name. However, you might have your heart set on a specific domain name that you think is ideal for your site. In this case, you can get the contact info for the person who already owns the domain name you want. You can then get in touch with this person and try to negotiate a price that will allow you to buy the domain name.

3. You will need to renew your domain name registration.

The process is not over after you have successfully registered your new domain name. You will never completely own your domain name. You will need to renew your registration periodically. The domain name registrar will charge you a fee to do this. Some registrars will allow you to register your domain name for up to 10 years at a time. Registrars will vary regarding the length of time they allow registrations to last. You may want to renew your domain name on an annual basis if you are not sure how long you will need it.

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