If you want to build your reputation as a professional, serious blogger/Internet marketer, you need to follow certain rules that will help you establish good relations with your readers/followers. We all want to be good friends with our audience, don’t we?
1. Don’t use social networks to boost your ego.
Your Facebook, Twitter and other friends are interested in what you have to say and show them as long as it brings value to them and their experience. Only a therapist and your closest family/friends will want to listen to every single detail of your life and what goes inside your mind. Use social networks to influence your followers in a positive way and to spread important information, not to go on an on about yourself.
2. Treat your readers with respect.
Posting on social networks or blogs is not like writing a journal, no matter what some people say. A post/status is a public statement. Even if you say that it’s just something that you personally think and feel, the main reason it didn’t stay inside your head is because you want feedback. If your goal is interaction, keep your posts civil, polite, sensible.
3. Treat yourself with respect using correct grammar.
Displaying illiteracy is very bad for your reputation as a writer/online marketer. The rules of “digital” grammar are a little more flexible than the rules of literary writing, but you still need to follow them. No one will mind if you don’t use capital letters anywhere, but you need to be consistent in the rules you make for yourself. Also, there are some rules that should not be bended, like:
– always press space after a punctuation mark, closing bracket, middle dash.
– use commas where needed; most people don’t use a comma when addressing someone and it’s very wrong (the right way to write is: “Hello, Ana,” and not “Hello Ana”.)
– check your spelling and watch out for typos; don’t assume your readers don’t care about these things.
4. Reply to comments.
If you’re posting online, that means you need an audience. If you need an audience, reply to your readers’ comments. Don’t think your work is done once your post is published. Keeping the conversation alive is the only way to succeed in building a reputable online marketer/writer career.
The following text is written by Allison Moody, a young entrepreneur who recently designed Labeley – a wonderful free online app for creating labels. Allison also works as a freelance content writer and she’s recently started blogging.
Do You Know Your Online Marketing Etiquette?