Bing or Google: Which is Better?

by Heather

Is Google better than Bing? Having all but monopolized the search engine marketplace, Google is the first thing people think of when they think of internet search platforms. According to Stat Counter, the worldwide market share of Google in December of 2018 was 92%, and Bing’s was just 2.4%.

While the market dominance of Google is clearly undeniable, the significance of Bing and the platforms that are powered by Bing cannot be overlooked. Here we will take an in-depth look at both of these platforms to see how they measure up.



In 1998, Larry Page and Sergey Brin founded Google, originally called BackRub—for its use of backlinks to check websites relevance. When Yahoo—the original search leader—began to use the Google engine to power its own search, Google started its meteoric rise to market leader.

Bing was the rebranding venture of Microsoft, as it consolidated its MSN Search and Windows Live Search tools into one visually appealing search engine that was poised as an aesthetically pleasing search alternative to Google. Bing also became the search tool to power Yahoo upon its release in 2009.

General Search

When it comes to the general search abilities, Google seems to come out ahead in this department. The superior strength of Google to interpret the text on target pages makes it a definitive leader in this area. There often notorious updates made to its Penguin and Panda tools, make the engine more efficient at supplying relevant search results.  

Google falls drastically short on its integration with social media and providing social media pages in its results. Wishing to remain as credible as possible, Google doesn’t integrate social media pages into its search results as much as Bing does—which is a problem in the social media era.

Multimedia Search

One area that Bing clearly shines is in the multimedia search category. Bing is well known for its high-quality images. Features like the introduction of infinite scroll—later adopted by Google—made Bing stand out.   

When it comes to the video search feature, Bing also beats Google. This is mainly due to the format of the search. When you hover over video results, thumbnails appear that allows the user to view various parts of the video from the results page.

Voice Search

Here is yet another area where the underdog seems to stand out. Bing shows clear dominance in the voice search space. By 2020, it is said that half of all searches will be voice searches. Bing is the search engine that powers voice search technologies used in the production of Amazon’s Alexa, Apple’s Siri, and the Safari web browser.   



The decision of which search engine is better is clearly a matter of taste. Depending on what you are searching for, and the type of results you prefer, you may like one better than the other. SEO companies can help your business understand how to approach SEO with these platforms in these changing times. Regardless of which you wish to use, make sure your site content is created with both search engines in mind.

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Kathy March 22, 2019 - 3:01 pm
I personally like Google myself. It's what I have been using for years, and I love it. I think Google is great for finding what you're looking for, but that's just me.
Katherine S March 24, 2019 - 7:46 pm
I do use Google and have heard of being but never used bing before.
Sue E March 25, 2019 - 3:09 am
I use them both. They both get the job done ✅ The thing Microsoft offers that Google does not is rewards just for searching, etc. I really like Bing’s voice searches! I am disabled and have major movement issues. This helps me out and would help out others like me. There are a lot of us out there.
Deanna February 15, 2024 - 1:40 am
I start off using Google, but will switch to Bing if I don't like the Google results.

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