Home Blogger Resource 9 Tips to Help You Find a Sponsor for Your Blog

9 Tips to Help You Find a Sponsor for Your Blog

by Jenn

I started Pink Ninja Blogger to share tips with bloggers.  These are all things I have learned along the way and waned to put it all in one place for my fellow bloggers.  Let’s face it most of us are busy, and running a blog is no easy task.   I’ve been asked lately about sponsorship.  I thought I would share some tips on how to find a sponsor for your blog.

There’s tons of blogs out there and half of the bloggers wish they could get blog sponsorship but have no idea, where to start.  Are you looking to take your blog to the next level, monetize your blog with sponsorship?  Well here are some tips I have learned along the way.  I am by no means a pro, just a normal blogger that wants to share some tips she’s learned along the way.  Many of you know me, I have entirely too many blogs, lol.

One thing to remember is sponsorship is different from affiliate networks.  Sponsors will pay you to help start some buzz around their product or send a message to your readers.  Affiliates are valuable if you know how to use them, but we’ll save that for another post.  Sponsorships are great, building relationships with your sponsors is even better.  Many of the will come back if they leave happy with what’s left on your blog.

It takes hard work to land sponsorship, but you’re never going to know unless you try.  Also every time you contact someone about sponsorship, you learned something. Knowledge is a powerful tool.

1. Spring Cleaning

The first thing you’re going to need to do is make sure your blog is clean.  Sponsors like nice clean blogs, if their going to pay you to advertise on your site they want it easily seen.  Have an advertise with us banner on your side bar.  Clear your blog of unneeded clutter.  Organize your posts, pages, make sure your theme is nice and clean.  You want a sponsor to look at your blog and feel welcome, curious, you want them to stay and read a bit, have a look around.  Make your blog welcoming, this will benefit your readers as well.

2. Know Your Stuff

Know your blog stats and your audience.  Are most of your readers female or males, what’s their age group, moms, single or married.  It’s important to know your blog stats.  How many hits do you get a month?  How many of those are unique page views?  Google Page Rank, Alexa rank?  Knowing this information is important, you want to have them on hand so you can shoot them right over.  Stats are powerful.

3. Who should I contact to sponsor my blog?

Check out other blogs that are similar in size and ranking.  Who’s advertising on their site?  It’s likely that they will run a campaign with you.

4. The Proof Is In Your Work

Show them an example of your work.  If you run giveaway’s, send them over a link of an active event to show them what you’re capable of.   Showing someone results of a similar campaign can be powerful.  It lets them know you’re capable of producing results.  In the end results are what sponsors are looking for.

5. Have a Plan In Mind

Know what you’re doing. Tell them your plans, “I plan on running Happy Holiday’s Giveaway from November 5th until December 1st.”  You don’t have to know everything but the major facts are important.  Sponsors are going to want to know dates, what you’re doing, what’s in it for them, and what you’re expected results will be.

Don’t over do it, if you’re a smaller blog stick with smaller sponsors.  Don’t just send out emails in hopes that someone will agree.  You’re going to have more success if you stick with smaller retailers.

6. Know your price.

Don’t try to negotiate at first, get your feet wet first.  Know what’s too much to ask.  You don’t want to send out an email asking for sponsorship without a price in mind.  How much do you think your work is worth.  Talk to fellow blogger with the same sized blog, niche, stats and see what their going rate is.  You’ll scare them off for sure if your PR 1, 2000 followers and expect to get $200 for a post.

7. Let Sponsors Come To You.  

A large part of my sponsorship has not come from me searching for them.  Sponsors have actually come to me.  It’s important to have you blog in tip-top shape, if a sponsor run’s into your blog and it’s clean, not cluttered they’re much more likely to stop for a look around.  You’ll also want to have fresh content-free of sponsor links.

Sponsors are actively looking for new fresh blogs.  Get out there and do what you do best.  Run a successful blog.  Even if your new, there’s nothing wrong with running a blog like your already successful.  Confidence is good, cocky isn’t.  There’s a fine line, be confident in you and your blog.  Don’t brag or get cocky, such a turn off.

Make it clear what you’re advertising, costs, traffic stats, etc.  Create an advertising page, included your stats, payment methods, prices, demographics, and benefits of working with you.  There’s so many blogs out there you want to make sure that your blog pops, make it stand out, make it something people will remember.

8. Relationship

Get to know your sponsors, you don’t have to talk to them on the phone daily, but build a relationship.  Let them know you’re appreciative.  Send out thank you emails to your sponsors, make a blog post thanking all of your sponsors, highlight something great about working with each sponsor.

9. What to do when you find a sponsor!

When you find a sponsor it’s important to do everything within you’re power to deliver results.  Announce the sponsorship on your blog, share on social media networks, newsletters, etc.  The more traffic you’re able to send to your sponsor the better.  Hold on to your hat and promote.

Most of my sponsorship has come to me.  To be honest it all started with a new theme, a clean new look.  It really does make all the difference in the world.  It’s okay to stand out and be different than the rest.  Run it like your a pro, confidence shows.  You always want to meet and exceed expectations.  Don’t get in over your head.  Be 100% honest, people appreciate honesty.

I would love to hear some of your ideas and tips.  I am a firm believer there’s no better teacher than another blogger.  Regardless of size, they bring new ideas to the table.  Be open-minded and listen, work together, make friends out here.  Friends will tell sponsors about you.  Besides there’s some great people in blog land.

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Kat Meller September 9, 2012 - 11:43 pm

Thanks for this information. It was great to see this all together in one place. I’m just really starting to try monetising my blog and if course have found out first hand how difficult it is. Sometimes I wonder if I’m just not “what is wanted” for this but I still try. But I’m not ready to throw in the towel

Jenn September 11, 2012 - 3:57 am

Just keep messing with it! Takes time and practice you’ll get it

Laura S. September 10, 2012 - 9:10 am

Good tips. Cluttered and poorly written blogs are such a turn off to readers and sponsors. I like that you pointed out to know your sponsors and thank them. It is important!


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